Hello everyone!
Autumn is in the air, so it feels like a perfect time to reflect on our wins over the past year and to get excited about the future. It's hard to believe how quickly this year has gone by, and that next summer will be my two-year mark with The Society.
As many of you know, a primary focus of mine has been maintaining the growth of our organization, and ensuring our longevity and leadership in the marketplace. This takes time, and transformation doesn't happen overnight - but we should acknowledge the strides we have taken and congratulate ourselves on the progress we have made.
We rolled out The Aesthetic Society Academy, our online on-demand learning resource, exclusively for members.
The next evolution of Aesthetic One is currently in final phase of beta testing. This exciting and newly enhanced platform expands beyond basic device tracking to also capturing comprehensive operative and clinical usage data. It fuels and serves as a true FDA registry, ARISE (American Registry for Implant Surveillance and Education), that not only meets FDA registry requirements but advances research and scientific analysis.
The Foundation continues to raise funds for research and larger initiatives, including a formalized major-giving and endowment structure. Your $200 annual Foundation dues payment along with your Society dues, is a chance to make a difference for your specialty. The more members we have, the more impactful we will be.
Since our last annual meeting in Vancouver, we have all spent significant time on the launch of Allied Pro, our membership program for non-surgical professionals. This provides education and resources for the entire practice, driving positive outcomes for patients and a sense of community for everyone in the field. I'm pleased to announce we have already enrolled close to 300 AlliedPro members.
Our biggest undertaking is reimagining how we continue to provide superior, industry-leading education opportunities for our members. That begins with not only reimagining our annual meeting - now known as The Aesthetic MEET - but also by introducing new ways to generate excitement within the marketplace and share knowledge among the diverse group of professionals in the aesthetic industry.
In line with that goal, I am thrilled to announce we have hit a new milestone of thirty global alliances. In addition to fostering a (global!) sense of community, this achievement is also a testament to our quest to grow the organization internationally.
I HAVE OTHER EXCITING NEWS TO SHARE:
We just selected an exciting itinerary for the 2026 Aesthetic Cruise, based on the input of our past attendees. The cruise will include visits to Iceland, Norway, Amsterdam, and the UK. The dates are July 23 - August 2, 2026.
Mark your calendars now.
Our website is going through some important changes, including the migration of our registration page for The Aesthetic MEET to a new user-friendly format. We will continue to make consumer-facing refinements as we refresh our brand across the entire site.
We just rolled out a new Signature level for industry partners. This complements our existing Alliance and Premier levels and gives us greater flexibility in bundling their Society benefits and commitments. It will also allow unique customization so we can find a win-win agreement with corporate partners.
I hope you were able to catch the premiere of our new quarterly podcast: Society Scoop. In our webcast, I sat down with Kiya to answer questions and share insights and information - part of our efforts to be transparent with our members as the Society evolves. Be on the lookout for our next episode taking place in December.
Dr. Jeff Kenkel and Dr. Al Aly are thrilled to announce the inaugural Impact Factor for ASJ Open Forum -1.6. This is an extremely competitive first score that pays tribute to the high quality of articles and unwavering dedication of the entire team. Our society members can take advantage of a 50% discount on publication charges until the end of the year, making the Fall an ideal time to submit:
Internally, we have continued to focus on operating more efficiently, streamlining our office services, and finding ways to optimize our IT infrastructure.
As I voiced during my first month with the organization, the key to growth is being present, agile, and participating in the process of change. I want you to know that your ongoing membership commitment and support are critical in advancing our transformation, and I look forward to continuing our journey. Renewing your 2025 membership is vital to continuing our path going forward.
You have heard both Kiya and I mention the key concepts of his year as president: Team and Energy. Our team has pulled together to achieve the progress noted above. It is a rule of physics that energy cannot be lost, it can only be transformed. Thanks to an amazing team, committed members, and partnerships with industry, that transformation is already taking place.
Sincerely,
Mark Theis
CEO, The Aesthetic Society & The Aesthetic Foundation
